Every reservation through an OTA costs you. BookStar gives you the tools to build your own booking machine — so guests find you, book with you, and pay you directly.
Launch in minutes, keep 100% of revenue
A fully branded booking site with your own domain, payment processing, and availability calendar. No commissions, no middleman.
Rank on Google without paying for ads
AI-assisted blog posts that rank for "best stays in [your city]" — driving organic traffic straight to your direct booking page.
Turn any page into a booking channel
Embed a booking button on your Instagram bio, Facebook page, WhatsApp status, or any website. One click to book direct.
List everywhere, convert to direct next time
Stay on Booking.com and Airbnb for visibility — but capture guest details so their next stay is commission-free.
Showcase all properties in one place
A public-facing catalogue of your properties with photos, rates, and instant booking — shareable anywhere.
Now guests are booking direct. Here's how you make every stay unforgettable...
OTA guests are transactions. Direct guests become relationships. BookStar automates the personal touches that make guests feel known — without adding to your workload.
The right message at the right moment, hands-free
Auto-send check-in instructions, Wi-Fi details, local tips, and checkout reminders — timed perfectly to each guest's stay.
Guests manage their own stay from their phone
Payments, requests, ID verification, menu orders — all self-service. Fewer calls to you, better experience for them.
Increase every booking's value by 25-40%
Smart recommendations for airport transfers, late checkouts, spa packages — triggered automatically based on guest profile and stay timing.
Guests order food, drinks, and services from their phone
A digital menu with in-room ordering. Charges added directly to their reservation — no cash handling, no missed revenue.
Personal touches that OTA guests never get
Schedule wake-up calls, activity reminders, and personalised messages that make guests feel like VIPs.
One inbox for all guest conversations
Real-time messaging with guests before, during, and after their stay. Canned responses and AI-assisted replies keep response times under 2 minutes.
Never miss a booking call, even at 2am
AI-powered voice assistant answers calls, provides property information, and captures booking inquiries around the clock.
Your 24/7 operations brain
Ask anything about your business — occupancy trends, revenue questions, guest history — and get instant, data-backed answers.
They loved the stay. Now here's how you make sure they come back...
Acquiring a new guest costs 5-7x more than retaining one. BookStar turns every checkout into the start of the next booking.
Every preference, every stay, every spend — remembered
Automatic guest profiles that track preferences, stay history, spending patterns, and communication — so you can personalise without effort.
Wallet passes and VIP tiers that bypass OTA algorithms
Guests earn rewards for direct bookings. Apple Wallet and Google Wallet passes keep your brand one tap away on their phone.
Automated emails that land at the perfect re-booking moment
Timed email campaigns that re-engage past guests with personalised offers — triggered by anniversaries, seasons, or time since last stay.
Bundles so compelling they skip the OTA search entirely
Combine stays with experiences, dining, and upgrades into packages that increase booking value and eliminate comparison shopping.
Turn happy guests into your unpaid marketing team
Guests share a unique link, their friends get a discount, they get a reward. Word-of-mouth at scale, tracked and automated.
Let travel bloggers and partners sell for you
Commission-based partnerships with influencers, travel agents, and corporate bookers — with full tracking and automated payouts.
Guests are returning. Time to amplify your reach...
Marketing shouldn't be a second full-time job. BookStar's AI creates, schedules, and tracks content that drives direct bookings — so you focus on hosting.
AI-generated posts with direct booking CTAs
Platform-optimised content for Instagram, TikTok, Facebook, and Twitter — complete with hashtags, captions, and booking links. Auto-scheduled.
Launch targeted ad campaigns from your dashboard
Create and manage digital advertising without leaving BookStar. AI generates ad copy and creative, you set the budget.
A full branded site — no developer needed
Drag-and-drop website with reviews, photo galleries, location maps, and integrated booking flow. Your brand, your story.
Track every marketing touchpoint
Branded short links and QR codes for business cards, flyers, and signage. Know exactly which channels drive bookings.
Revenue is flowing. Now let's make sure you keep every penny...
The back office kills more hospitality businesses than bad reviews. BookStar replaces the spreadsheets, the WhatsApp groups, and the guesswork with one calm, organised dashboard.
Know your real profit — not just revenue
Real-time revenue tracking, expense management, and profit/loss statements. See which properties make money and which drain it.
Nothing falls through the cracks
Automated task assignment, checklists, compliance tracking, and shift management. Staff know exactly what to do and when.
Know what's in stock before it runs out
Track supplies, linens, amenities, and consumables across all properties. Automatic low-stock alerts and reorder reminders.
See exactly where every naira goes
Categorise expenses by property, vendor, and type. Upload receipts, set budgets, and spot overspending before it hurts.
Catch waste before it becomes a bill
Track electricity, water, gas, and internet across properties. Spot anomalies and compare costs month over month.
Fix it before the guest notices
Preventive maintenance schedules, work orders, and vendor management. Nothing breaks during a guest's stay.
Short-stay and long-term, one dashboard
Manage lease agreements, tenant applications, rent collection, and inspections alongside your short-stay bookings.
Stop leaving money on the table
Automated follow-ups on outstanding balances with gentle reminders and payment links. Recover revenue you'd otherwise write off.
Ring up on-site sales in seconds
Process payments for restaurant, bar, gift shop, or any on-site purchase. Integrated with inventory and financial reporting.
Operations are humming. Now let's build the team to match...
Gut feeling is for cooking. Running a hospitality business requires data. BookStar gives you the numbers that matter — and the team tools to act on them.
Direct vs OTA split, revenue per channel, at a glance
Occupancy trends, booking sources, seasonal patterns, and revenue breakdowns. Make decisions based on data, not guesses.
The KPIs that actually matter for hosts
Track ADR, RevPAR, occupancy rate, guest satisfaction, and direct booking ratio. Benchmark against your own targets.
Turn feedback into your competitive advantage
Monitor reviews across platforms, respond quickly, and identify patterns. Transform criticism into operational improvements.
Manage your team without a separate HR tool
Employee records, onboarding, performance tracking, and compliance — all in one place. No more HR spreadsheets.
Pay your team accurately and on time
Calculate wages, overtime, deductions, and bonuses. Generate pay slips and track payroll history for every staff member.
Know who showed up and when
Clock-in/clock-out tracking, shift scheduling, leave management, and overtime calculations — no buddy-punching.
Hire better, faster
Post jobs, screen applicants, conduct assessments, and manage the hiring pipeline from application to offer letter.
Full accountability for every action
Every change, every update, every transaction logged with who did it and when. Peace of mind for owners and managers.